StartUp Battle



Business Sector: ADVERTISING

Location: ABU DHABI, UAE

In no more than 150 words, what does your business do and why should you make the Start Up Battle final?

AdvertDirect is a platform that enables advertisers to access the circle of influence of our app users, who we refer to as DAPs (Direct Advert Personnel). DAP’s who participate in adverts become your temporary brand ambassadors and act as talking billboards to members of their immediate circle of influence and followers on WhatsApp, BBM(Blackberry Messenger), Facebook, Twitter, and Instagram. This is done by adopting the principles of democracy in advertising and tweaking it for your benefit, such that it becomes: “Your message adopted by the people, communicated by the people, to the people, who will pay for your products and services”. The people, in this case, are your target customers who have proven consistently that they have disposable income and are influential to the opinions, hearts, and minds of more people like them. Advertisers on this platform gain true followers and invaluable product or service feedback.

How much investment are you looking for US$


What will the money be used for?

Acquisition of hardware, Brand Marketing and operational overheads